![]() Sure there’s a few calls to action, maybe even some promos or direct marketing woven into the content, but the overall goal of a newsletter is not making sales. ![]() It’s an email sent to educate and engage readers with the sender. What’s in a newsletter?īefore we look at specific newsletters, let’s talk a bit about what makes up a newsletter, and how it’s different from other email marketing.Ī newsletter isn’t just an email. Find newsletter design inspiration by taking a look at how brands in a variety of industries are using newsletters to connect with their audiences. If you’re not publishing a newsletter yet, now is the time to start. And just like you can communicate more through a video chat than a phone call, a lot of your newsletter’s messaging is conveyed through its design, rather than its words alone. Those conversations accomplish a lot: they position you as an authority in your field, keep readers in the loop about promotions, share new offerings, widen your brand’s audience and drive engagement. Newsletters are a critical part of digital marketing because they maintain an ongoing conversation with your subscribers. Statistics by Optinmonster found email click-through rates to be 6 times higher than engagement rates on Facebook, Instagram and Twitter combined. There’s a reason why brands communicate with their audiences through newsletters: newsletters work. When you’re looking for newsletter design ideas, one of the best places to get started is your own inbox. Chances are, there’s at least one newsletter from a company you’ve bought something from or a creator you follow. Take a look at your email inbox right now.
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